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Skon khanawuthikarn (Bew)
Group Creative Director / Ogilvy Bangkok 

Professional Profile

Creative Executive | Group Creative Director

With over 18 years of extensive experience in the advertising industry, Bew has developed a reputation for crafting award-winning campaigns that blend strategic insight with artistic excellence. His journey from a Graphic Designer to a Group Creative Director reflects a deep mastery of visual storytelling and brand leadership.

Work Experience

  • Ogilvy Bangkok | Group Creative Director (2024 – Present)

  • The Leo Burnett Group Thailand (2013 – 2023)

    • Group Creative Director (2021 – 2023)

    • Creative Director (2017 – 2020)

    • Creative Group Head (2015 – 2016)

    • Art Director (2013 – 2014)

  • Bangkok Showcase | Art Director / Graphic Designer (Prior to 2013)​

Education

  • Bachelor of Fine Arts (Decorative Arts), Silpakorn University

Key Expertise & Client Portfolio

Throughout his career, Bew has led creative strategies for leading global and local brands across various industries:

  • Finance & Banking: SCB, ttb, KTB 

  • Airway / Thai Airway

  • Automotive: Mitsubishi Motors, MG

  • F&B & FMCG: Singha Beer, McDonald’s, MK Restaurant, CP, Tao Kae Noi, Puriku, Brand’s Suntory, Nongpho, Mead Johnson

  • Technology & Telecom: Samsung Mobile, dtac, i-mobile

  • Retail & Real Estate: Tesco Lotus, Pruksa

  • Public Service: ThaiHealth Promotion Foundation ( สสส. )

Award & Recognition Summary

Bew’s work has been consistently recognized on both global and local stages, securing prestigious accolades that highlight his creative impact:

  • Cannes Lions: Multiple recognitions including Bronze (Health & Wellness) and Finalist honors.

  • ADFEST: Grand Prix (Effective Lotus) and Bronze achievements.

  • The One Show: Multiple Finalist placements in Film and Moving Image Craft.

  • The Work (Campaign Brief Asia): Multiple winner honors (2025).

  • Regional Excellence: Silver and Bronze awards from Spikes Asia and Shots Awards Asia Pacific.

  • Local Leadership: Multiple Gold, Silver, and Bronze awards from Adman Awards and B.A.D Awards, including Best of Show.

  • Digital Innovation: Winner at the YouTube Works Awards Southeast Asia and Gold at the Marketing Excellence Awards.

  • Internal Recognition: Awarded Employee of the Year (2017) at Leo Burnett Thailand.

 


 

Talk To Me

TEL :0868949859

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