SKON KHANAWUTHIKARN
C R E A T I V E P O R T F O L I O

Skon khanawuthikarn (Bew)
Group Creative Director / Ogilvy Bangkok
Professional Profile
Creative Executive | Group Creative Director
With over 18 years of extensive experience in the advertising industry, Bew has developed a reputation for crafting award-winning campaigns that blend strategic insight with artistic excellence. His journey from a Graphic Designer to a Group Creative Director reflects a deep mastery of visual storytelling and brand leadership.
Work Experience
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Ogilvy Bangkok | Group Creative Director (2024 – Present)
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The Leo Burnett Group Thailand (2013 – 2023)
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Group Creative Director (2021 – 2023)
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Creative Director (2017 – 2020)
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Creative Group Head (2015 – 2016)
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Art Director (2013 – 2014)
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Bangkok Showcase | Art Director / Graphic Designer (Prior to 2013)
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Education
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Bachelor of Fine Arts (Decorative Arts), Silpakorn University
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Key Expertise & Client Portfolio
Throughout his career, Bew has led creative strategies for leading global and local brands across various industries:
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Finance & Banking: SCB, ttb, KTB
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Airway / Thai Airway
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Automotive: Mitsubishi Motors, MG
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F&B & FMCG: Singha Beer, McDonald’s, MK Restaurant, CP, Tao Kae Noi, Puriku, Brand’s Suntory, Nongpho, Mead Johnson
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Technology & Telecom: Samsung Mobile, dtac, i-mobile
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Retail & Real Estate: Tesco Lotus, Pruksa
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Public Service: ThaiHealth Promotion Foundation ( สสส. )
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Award & Recognition Summary
Bew’s work has been consistently recognized on both global and local stages, securing prestigious accolades that highlight his creative impact:
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Cannes Lions: Multiple recognitions including Bronze (Health & Wellness) and Finalist honors.
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ADFEST: Grand Prix (Effective Lotus) and Bronze achievements.
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The One Show: Multiple Finalist placements in Film and Moving Image Craft.
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The Work (Campaign Brief Asia): Multiple winner honors (2025).
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Regional Excellence: Silver and Bronze awards from Spikes Asia and Shots Awards Asia Pacific.
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Local Leadership: Multiple Gold, Silver, and Bronze awards from Adman Awards and B.A.D Awards, including Best of Show.
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Digital Innovation: Winner at the YouTube Works Awards Southeast Asia and Gold at the Marketing Excellence Awards.
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Internal Recognition: Awarded Employee of the Year (2017) at Leo Burnett Thailand.