The Campaign

To helps people to eliminate mosquitos we came up with an effective solution to eliminate mosquitos. Scoop to kill, the Sand Abate installation was created to encourage people scoop the sand to eliminate mosquito larvaes before they grow and became threat.

Creative Execution

Scoop to Kill The Abate sand sculpture installation was created to encourage people to scoop the sand and use it to eliminate mosquito larvaes before they grow up and become a threat to people. With the colllaboration from various parties, Abate sand has been dispatched though out all 77 provinces in Thailand.

Results

Large amounts of sand are continuously being distributed nationwide. Patients with Dengue have decreased 18% from the previous year.

 

For ‘Scoop to Kill’ campaign, we decided to install our sand sculptures at the landmark of each and every province. This helps us to reach out the biggest number of citizens and to maximize the campaign’s impact on mosquito larvae elimination in the country. Furthermore, in order to enlarge the impact, a small amount of sand are put in bags and distribute to 77 provincial health centers around Thailand.

 

We strongly believe that strategy is a crucial factor to the success of this campaign. That is why we cooperated with professional sculptors to make beautiful sand sculptures. With the art of sculpting involved in the process, we can grab more attention from the public and increase the impact on the elimination of mosquito larvae. Furthermore, in order to reach out to even more people, and to maximize results from citizens, we decided to install our sand sculptures at the landmark of each and every province in Thailand such as at a famous public park.